By: Cornell England
With the recent introduction of the new Apple iPhone 5 and many other innovations lately, the presence of technology in society is increasing faster than ever. More importantly, social media is becoming apart of our everyday lives, especially in the workplace. Social media is now becoming a tool used by many businesses to increase marketing and global competition. Businesses become prevalent to the younger market of individuals who use social media sites on a daily basis. Here is a link to an article by Farrell Kramer highlighting some of the statistical advantages to businesses incorporating social media:
Professors are also utilizing social media sites such as Facebook, Twitter, and YouTube as well. We are all familiar with our Leadership and Professional Development course, taught here at Morehouse. Dr. Belinda White uses Twitter frequently to announce upcoming assignments and activities for the course. Our very own, Dr. Sistrunk uses media sites, such as YouTube, to incorporate course curriculum and had the opportunity to be a contestant on a piloting game show based on contestants competing from home through a video channeling site, such as Skype. This YouTube video shows the revolution of social media in our changing business world:
In order to becoming a more marketable individual entering the work force in the next few years, it is important that we stay up-to-date with new innovations in social media. That also means realizing the down side of this revolution. It is vital that we always use discretion when posting things to our personal Twitters, Facebook pages, and blog sites. Most business now screen newly hired employees by checking their social media sites. Although, social media has endless advantages, it is important to use caution in this revolutionizing tool that is slowly transforming our private lives into a more public generation of the World Wide Web.
I completely agree Cornell. I do not think people understand how crucial social media in the work force has become in this day and age. Companies now use facebook and twitter to network, set up meetings, and even book clients. Thousands have been hired due to solely what they have published on their pages showcasing their talent (a portfolio you might even say).
ReplyDeleteI think it is great that companies are becoming more lenient on social media in the workplace. On top of the many ways to use social media to conduct business, if used appropriately, the use of social media can actually be a nice rejuvenation when a worker needs a quick break.
ReplyDeleteSocial Media provides a great platform for marketers to better understand their consumers. I feel as though brands must effectively communicate with their consumers in a fun manner to help grow the brand into what the consumer wants. Its interesting to see how these companies are integrating their business within the social media spectrum.
ReplyDeleteSocial media and other new innovations make the work place a more comfortable and productive place. Social media can make certain interactions more convenient. I agree with Cornell.
ReplyDeleteI agree with Cornell. People have yet to realize the importance of social media, and how it can crucial help or hurt a person or brand. With companies slowly moving into the social media, they have realized how beneficial it can be to them. Social media just takes marketing and strategies to knew heights at an alarming faster pace. I feel that companies who have embraced this new generation of media will be the companies who will stand the longest.
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